Yesterday I attended the launch of Jeanswest Jnr hosted by Brodie Harper and Brand Ambassador Nathan Jolliffe. The event was held at The Grounds in Alexandria, a great location perfect for kids. Guests were treated to a sumptuous breakfast full of wholesome goodies, homemade lemonade and sweat treats followed by a fashion show of the new Jeanswest Jnr range. There was even a special appearance by Kevin Bacon the pig, a resident of The Grounds farm. He was an absolute hit with the kids and gave mums the chance to mingle.
The Jeanswest Jnr Launch Event
With Nathan Jolliffe (don’t ask me what pose I’m doing?!)
Hosts Nathan Jolliffe and Brodie Harper
With Jennifer from Fashion Parte
I wore an old faithful, my Whistles UK dress that never dates with pink pumps from Wittner. I had a lovely time, it was a perfect way to spend a gloriously sunny morning. I was also very impressed with the range, lots of cute basics and on-trend designs at a great price point. I predict Bub Stylista will have a wardrobe full of Jeanswest Jnr very soon!
More about the Jeanswest Jnr Brand:
Designed for kids aged 6 months to 4 years, Jeanswest Jnr helps celebrate everything about “kids being kids” through playful, on trend and practical clothing. From pretty floral dresses, rainbow inspired tops, jungle themed tees and of course, its famous denim. Jeanswest Jnr represents the playful and exciting adventures that kids experience on a daily basis.
Jeanswest Jnr Product Manager, Penny Byrne, said: “Working towards the launch of Jeanswest Jnr has been a lot of fun for us. We’ve seen fantastic growth in our maternity range which launched earlier this year and we’re now excited to be able to offer our customers clothing for the next step of their journey, making it easier for them to shop for the whole family.”
Consumer research shows that price and quality are the two most important factors for parents when buying kids clothing. This was an important consideration for the brand when designing the collection and Jeanswest has delivered on their needs.
“We wanted to create clothes that kids could play in. The styles pick up on the global trends in line with the main range but they’re not precious. We know it’s important to parents that the quality is high and easy to care for, whilst remaining affordable. Styles in our range are all machine washable which means kids can ‘be kids’ and can climb a tree or jump in a puddle without ruining their clothes. Our jeans also come with a lifetime manufacturing warranty.”
“Each of the monthly collections will be driven by a key story. The first is themed around a garden party for the girls with pretty florals, rainbows, pinks and corals, whilst for the boys it’s about adventure with ‘Are we there yet?’ slogans and fun prints. I hope our customers love them as much as we do.”Jeanswest Jnr is priced from only $14.99 to $39.99. Check out the range at: www.jeanswest.com.au.
Will you be adding Jeanswest Jnr to your kidswear list?