As a mum I am always looking for bargains and I know how hard it is to find great fashion-forward pieces that are comfortable to wear that don’t break the bank! I was recently introduced to Katies Fashion and I must say I was very impressed with the quality of their range and great value for money.
I was invited by Group Head of Design for Specialty Fashion Group Victoria Chumbley-Weiss to a Media Presentation of four of the SFG Brands including Katies. I had a sneak peak at their SS14 range and there are some amazing pieces! Gorgeous printed jumpsuits, pants and shirt dresses, chunky jewellery, chic tops and accessories in bright, bold colour palettes and on-trend designs. See you can have fabulous style on a budget!
Victoria is dishing some insider knowledge on Katies for us today! Find out where she draws her inspiration, her favourite item from the current season, the top trends for SS14 and her fave picks from the SS14 range!
Katies Fashion Inside Scoop
1. Tell us about the Katies brand
Katies is an iconic Australian brand who has been dressing women for over 60 years. It’s a leading style destination that prides itself in delivery fun and exciting fashion at great value.
2. As their head designer where do you draw your inspiration from?
I work with a team of talented designers and buyers to produce the range, I love to look at the catwalk collections to see what will be emerging, in addition we look at trend forecasting publications for colour and mood inspiration. We travel the world to visit trade fairs to source fabric and exclusive prints and to absorb international trends. We filter all this information and interpret it into a look appropriate for the Katies customer.
3. I am loving the winter range, it’s very on-trend! Tell us about the new look for Katies.
We really wanted to achieve a more contemporary look for our customer but really answer her needs to give her inspiring versatile fashion, she is a very busy lady and needs great wardrobe solutions that make her feel and look fabulous.
4. How are people responding to the new direction?
Great, it’s really exciting, we are getting some really good sales reads on the newer more fashion forward pieces in the range that are still relevant to her lifestyle.
5. What are the top trends for Spring/Summer 2014?
Tribal themes are key and looking really modern in black and white mono chrome, back with pop colours of either citrus yellow or vibrant tomato red. There is a huge trend for the blues colour palette, working from dark indigos to cobalts mixed back with lots and lots of white textures and cotton lace.
Later into the season you’ll be seeing some gorgeous gelato pastel colours that are really fun and feminine. Soft pants continue with the newest silhouette being the wider leg palazzo shape worn back with a slightly shorter length top. Cotton lace will be huge in trims and all over. Layering is key in tops shorter lengths layered over longer, this is also looking very new in dresses.
Dresses are very important, maxi’s and shifts continue in the newest prints which is really flattering for the Katies customer. Lastly the jumpsuit is a really new shape for our lady, but an easy outfit solution that can be dressed up or down.
6. What are Katies best selling items?
Prints are very important to our lady, she loves a print, its such an easy way to update your jeans or a black pant. Our printed soft pants, worn back with a pop colour layered top and a soft biker is a great outfit for her. Knitwear is also a big winner for us with the super soft hairy yarns in beautiful fashion colours.
7. What is the one item from the current range that you wear the most?
A cool slouchy long line black and white stripe cardi, its in a super soft yarn great for wearing back with the coated ponti pants or jeans for a relaxed weekend look when your running around with the kids.
8. What are your favourite pieces from the SS14 range?
I’m loving the black and white print jumpsuit, the stripey ombre slouchy knit which you can wear with a light wash biker jean or the scenic print tee, and a real key piece is the white zip detail vest. Or for a smarter look we have a great graphic black/red/white dress and top which can be teamed back with a black or white pant for a super modern look.
9. Who designs the accessory range? Tell us a bit about it.
It’s worked on by our Buying Manager with a specialist jewellery designer. The SS14 range is looking amazing, lots of chunky modern wooden pieces in black, white, neutral with some pop colours, some of the pieces have been included in our SS14 Look Book.
10. How do you keep the prices so low?
Both the Buying team and the designers spend a lot of time sourcing fabrics and working with our factories to develop product that looks great but gives our customer fabulous value, we pride ourselves on giving her inspiring quality product at the right price.
11. What does the future hold for Katies?
We are looking forward to a new phase for this iconic brand, we are re-establishing the look to give us a contemporary feel in a changing market place.
Thank you so much for sharing Victoria! I’m loving the new look Katies! I have my eye on that jumpsuit and shirtdress. Roll on Spring!
Are you a fan of Katies? What are your fave pieces from the new range?
Check out their Winter range here.
All photos are supplied by Katies from their SS14 Look-book