It’s always good news when a famous designer brand releases a range with a High St chain so that us mere mortals can afford it. Especially if that brand is Missoni!
Target Australia announced it is partnering with the iconic Italian design house to deliver its biggest ever designer collaboration to Australian stores.
I was lucky enough to see a sneak preview of the new range at an exclusive showing and it is sensational! The collection features Missoni’s signature bold colours, textures and patterns across womenswear, menswear, kidswear, homewares and outdoor furnishings. It also features several exclusive prints.
A Missoni for Target Sneak Preview – Here are some of my fave picks from the womenswear range:
A word from Missoni Creative Director, Angela Missoni
“We thought Australia was the perfect setting for a collaboration and Target the perfect partner. There are many similarities between the Italian culture and the Australian culture, mainly in the attitude. The attitude we have of enjoying the nature, enjoying the sun, enjoying life and taking it with a little bit of easiness.
This collaboration has been over 14 months in the making, and the Missoni and Target teams have worked tirelessly to ensure the collection offers amazing fashion and quality at great prices. I’m sure our customers will be queuing up to get their piece of iconic Missoni style, whether it is for themselves, their family or their home.”
I think Angela Missoni is right! With prices for the Target collection ranging between $10- $169 it will sell out in minutes! So save the date people – October 8th 2014. Grab yourself some Missoni action for a rock bottom price!
The range covers:
- Womenswear – Apparel, Footwear & Accessories, Swimwear, Sleepwear Intimate Apparel
- Menswear – Apparel, Footwear & Accessories
- Childrenswear – Apparel, Footwear & Accessories, Swimwear
- Soft Furnishings
- Outdoor Beach
- Outdoor Dining
- Outdoor Living
- Pet Accessories
The Missoni for Target range will launch on October 8th in 60 retail stores nationally and online at www.target.com.au/missoni as part of the retailer’s ‘Designers for Target’ program.