I attended the relaunch of fashion online retailer Brands Exclusive at Blue Sydney in Woolloomooloo.
Over 100 guests were invited to celebrate the new look and feel of Brands Exclusive, and the launch of its online magazine The Exclusive.
Nikki Phillips was host for the evening. The guests enjoyed canapés and bubbles and the night culminated with a business card draw.
Two designer handbags, a luxury weekend to Canberra Hyatt, a celebrity chef experience and more were up for grabs. I wasn’t a winner unfortunately but I had a fabulous time regardless.
Brands Exclusive Relaunch Event
Nikki Phillips and Alexandra Mills, CEO of Brands Exclusive
Celebrity Make Up Artist Michael Brown
Nicole Lucas (stylist) with Aisha McKinnon from Big Brother
Model Elizabeth Braithwaite with guest
Warren Pasi, blogger, The Boy In The Black Bow Tie
Simon Vos from The Block
The first issue of The Exclusive magazine features super-model Robyn Lawley gracing the cover and is free to Brands Exclusive members!
“We want to share exclusive stories about fashion, beauty, style influencers and trends with our members, and we also wanted to create a place where we can tell our brand partners’ stories in style.
Brands Exclusive is no longer just a fashion retailer, it is an exciting fashion experience. And we didn’t feel we could achieve this without creating a new visual home and creating premium content for our members” said Alexandra Mills, CEO of Brands Exclusive.
Brands Exclusive underwent a big redesign earlier this year, complete with a new direction to add more premium fashion brands to its offering.
“We want to bring our members new arrivals every day of curated collections from the brands they love, and limited-run collaborations from big labels and up-and-coming designers alike. We want them to be waiting for these new arrivals as part of their day as a highlight,” she added.
Check out The Exclusive online here.