OMG I just died! Target Australia today announced it is partnering with celebrated Australian designer Dion Lee to release a one-off women’s capsule collection on July 2, 2015.
Designer Dion Lee said it was a straightforward decision to release a diffusion range with Australia’s largest retailer.
“As our international business continues to grow, we were excited about the opportunity to create a collection that will give more women across Australia access to the Dion Lee brand,”
“The Dion Lee for Target collection is designed to reflect the lifestyle of the contemporary woman, mixing elements of tailoring, lounge and active wear, to create the ultimate modern wardrobe. The collection features signature tailored detailing, laser cut and technical fabrications, and a first ever performance capsule.
The active Australian lifestyle inspired me to create a range of stylish and effortless clothing for women to wear every day. Even though the designs can be technical, I think style and function remain paramount.” Mr Lee said.
The 35-piece Dion Lee for Target collection features day-to-night clothing, loungewear, performance wear and accessories. The prices range between $25 and $119.
The limited edition Dion Lee for Target range forms part of the retailers ‘Designer for Target’ program and will launch in 35 selected stores nationally, including key stores in QLD and online at www.target.com.au/dionlee