Forever 21 Pitt Street Sydney Launch

Forever 21 Pitt Street Sydney Launch

Forever 21 Pitt Street Sydney Launch

Global fashion favorite Forever 21 opened its third store in Australia at Sydney’s iconic shopping precinct Pitt Street Mall this week.

VIP guests were treated to a media tour and shopping experience  prior to it’s official opening and I was lucky enough to attend.

Forever 21 Pitt Street Sydney Launch

Forever 21 Pitt Street Sydney Launch

The flagship store for the US retailer Forever 21 is the third and largest Australian venture following Brisbane’s Queen St Mall in October 2014 and Sydney’s Macquarie Centre in December 2014.

Forever 21 Pitt Street Sydney Launch

Forever 21 Pitt Street Sydney Launch

With fellow bloggers Couture Caddy and Breakfast With Audrey

I must say it is pretty impressive! It’s the largest single retailer space on Pitt St spanning a massive 3 levels with an extensive selection of apparel and accessories from Forever 21 Women, Forever 21 Men, Forever 21 Plus, and Forever 21’s active as well as lingerie, and footwear lines.

To mark the launch, FOREVER 21 rolled out the yellow carpet to celebrity guests including Tegan Martin, Erin Holland, Renae Ayris, Sally Obermeder, Casey Burgess and MTV’s Kristian ‘Krit’ Schmidt. 

Forever 21 Pitt Street Sydney Launch

Forever 21 Pitt Street Sydney Launch

Sally Obermeder

Forever 21 Pitt Street Sydney Launch

Didier Cohen

Forever 21 Pitt Street Sydney Launch

Samantha Jade

Forever 21 Pitt Street Sydney Launch

Casey Burgess

Forever 21 Pitt Street Sydney Launch

Erin Holland & Donny Galella

Forever 21 Pitt Street Sydney Launch

Tegan Martin

Forever 21 Pitt Street

Dem Foxes

Celebrity co-hosts Samantha Jade and Didier Cohen welcomed crowds and took part in official yellow ribbon cutting, with live in store entertainment provided by DJ due Dem Foxes.

I’m pretty sure there will be queues around the block for the next few months so it was a great experience to get in early and peruse the racks! I found the perfect faux fur coat and a million other things. What a fabulous way to spend a morning!

Forever 21 Picks 

 

For more info visit the website.

Style notes: I wore a Zara jacket (old – shop similar), Next top (old – shop similar), Boohoo pants and Windsor Smith Gillie Heels from Styletread.

{Images supplied by Torstar PR}

Leave a Reply

Your email address will not be published. Required fields are marked *