HM Pitt St Mall Sydney Store Launch


Last week I attended the launch of  the HM flagship store in Sydney (one of the biggest in the world) at 150 Pitt Street Mall.

The store was packed with celebrities including international guest and performer and my style icon Solange Knowles who wowed the crowd with an exclusive DJ set.

This was one of the parties of the year, with over 1,000 guests walking the 60 metre red carpet.

Notable attendees included Solange Knowles, Sophie Lowe, Emma Lung, Anna Heinrich, Tim Robards, Didier Cohen, Mimi Elashiry, Reece Mastin, Renae Ayris, George Burgess, Luke Burgess, Luke Jacobz, Elle Ferguson, Tash Sefton, Prinnie Stevens, Justice Crew, Erin Holland, Tim Dormer, Mel Greig, plus industry, models and socialites.

HM Sydney Store Launch


Upon entering, guests enjoyed flowing champagne and cocktails and canapés on all three levels before exploring the massive store and shopping the latest women’s, men’s, kids’ and home collections.

The home collection was a particular hit on the night as this is the first time it’s available in Sydney.


The highlight of the night for me was Solange Knowles who looked stunning in her H&M x Balmain outfit. She shut it down! I was so distracted I didn’t even shop! Note to self: hunt down that jacket.

Local favourites Flight Facilities, Cassette, Charlie Chux and KLP also added to the celebratory vibe.


Solange Knowles


Tash Sefton & Elle Ferguson


Anna Heinrich & Tim Robards


Emma Lung


Didier Cohen


Sophie Lowe


Jordan and Zac Stenmark


Now if you’ll excuse me I’m off to camp outside the store for the Balmain drop!

*Style notes: I wore a Karen Millen dress, Levis denim jkt and Atmos&here heels.

{Celebrity photos by Lucas Dawson Photography}

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