My Style: Indecisive the Label – Eco Friendly Fashion

indecisve

I never thought of sustainable clothing and style in the same sentence. Then along comes brands like Stella McCartney, H&M Conscious and Indecisive the Label. 

Indecisive  offers timeless and stylish pieces made from fabrics that have minimal footprints on the environment.

I was asked to choose two items from their range, I opted for That Knit Skirt and That Black Jumper both made from upcycled material. Both are extremely versatile and chic and will be on high rotation this season.

My Style: Indecisive the Label

My Style: Indecisive the Label

I caught up with Anthony Laface, the Commercial Manager of Indecisive the Label to find out what it’s all about.

1. Tell us about the Indecisive brand

Indecisive is a brand that is built on 4 pillars. They are:
Ethical manufacturing; Environmentally friendly practices, Sustainability; and Transparency. We design and manufacture our clothing in Australia and none of our clothing is made in “sweatshops” or by means of exploiting child labour, which we think is pretty cool. We also have a vegan policy, so there are no animals harmed in the making of our products.

This ties into the notion of being environmentally friendly. We have selected fabrics that are less water dependent than traditional fabrics. We also have a zero fabric waste policy, so all out offcuts are used to produce other products.

This follows into our sustainability pillar. Everything we do aims at reducing our overall footprint while still delivering a product that people can love.

And revealing all of this demonstrates our transparency pillar. We want our customers to know what Indecisive is about and what they are contributing to when they purchase an Indecisive garment.

Our slogan is “We make cool stuff, even the planet thinks so.” We base our designs on being minimalistic, street-stylish, contemporary, functional and (most importantly) comfortable. Our ranges are versatile, and combinations of our clothing can be either dressed up or down, making them suitable for all occasions.

Ideally, we want people who wear Indecisive clothing to look good, feel great and to be empowered with knowledge about the garments they are wearing.

2. What made you decide to launch Indecisive?

Maggie has always wanted to have her own business and do something in fashion. I was working in the private sector as a Project Manager and had recently completed my Master of Commerce, which is where my entrepreneurial spirit was somewhat revitalised. Then the inspiration just fell into our laps in the form of a movie/documentary called “The True Cost”, which is directed by Andrew Morgan

This movie is based around an incident that occurred in Dhaka, Bangladesh. There was a building called the Rana Plaza that collapsed and this led to the death of over 1,100 seamstresses.

The documentary goes into a lot of information about some of the practices in the fashion industry and it opened our eyes to the amount of things we don’t see as consumers because of the long supply chain between growing crops to buying clothes in a retail store.

We saw that there were so many opportunities to improve practices in the fashion world. We wanted to create a label that produced environmentally conscious, ethically manufactured clothing from sustainable fabrics. We also wanted to educate Indecisive’s consumers so they had the option and opportunity to know and understand what went into making their clothes.

And from that, Indecisive was born.

3. What are some of the fabrics you use?

About half of our range is made from various blends of Organic Bamboo. This is either in the form of 100% Organic Bamboo or a blend made from 95% organic bamboo and 5% spandex. For those who have never worn bamboo before, it feels as smooth as silk and is more comfortable and breathable than 100 count Egyptian cotton!

We also implement our own version of “Upcycling”, which is a trend where people take the clothes they already own, make a few alterations to them and then reuse that item of clothing as a completely new piece.

We do something a bit different. We venture around to different fashion houses and source rolls of fabric that would otherwise be destined for landfill as rubbish.

We bring these rolls back with us and create limited edition designs, such as That Black Wrap Jumper and That Knit Skirt.

The aim is to keep the fabric’s lifecycle going and to keep it from spending a lonely 200 years biodegrading in landfills. The fabric can be anything from cotton to jersey to stretch knits.

4. Where do you draw your inspiration for the range?

Inspiration comes from many places.

A combination of things we find and see on Social Media and around the internet, mood-boarding the walls of the office with photos of cool designs that we believe we can recreate or add to and, often, we might find inspiration in an upcycled fabric we discover on our quests to save the fabric from a lonely life of biodegrading.

It’s all very natural and organic.

5. What is the most popular item from the collection?

To date, it is a tie between the Harem Pants in Grey from our Original Indecision Collection and That Royal Blue Wrap Jumper from That Collection.

6. Do you think there is a big market for sustainable clothing?

I think there is a huge market for sustainable clothing. The main reason is that there is demand being driven by consumer behaviour and awareness for sustainable clothing appears to be growing.

The research I have come across shows that the population in a lot of big name fashion cities, such as New York, London and Paris (to name a few) have started to embrace the idea of sustainablity in all industries, including fashion. These three cities alone ranked within the Top 10, so we believe that they will drive the trend toward sustainable fashion.

Also, celebrities like Taylor Swift, Emily Ratajkowski and Charlize Theron in particular are starting to endorse the idea of upcycled clothing and we believe that this kind of celebrity power behind an idea can generate a lot of interest and help to create a market for sustainable clothing.

7. What advice would you give an entrepreneur starting out?

I have 4 key pieces of advice that I would share:
Don’t get caught in the trap of thinking, “I just need that one idea and I’ll be able to make it on my own!” Business dies without innovation, and innovation means you need more than one idea.
Find something that you are passionate about, see if there is a way you can create a product from your passion, see if others will want that product and go!  Never stop learning; and never be afraid to ask for help.

8. What is your favourite part of owning your own business?

I don’t have to work on my birthday! was my immediate thought.

I would say there are a combination of things. The never ending learning curve. Each and every day presents a new set of challenges, a new goal that can be set, a new milestone to meet. While there is risk, there is also reward.

For me, my favourite part about Indecisive is being able to use my skill set (even the engineering stuff) to make a difference and to become part of a world that trends towards doing things better.

9. Who is your favourite Eco-friendly designer?

Indecisive of course! We think to ourselves.

In all seriousness though, our favourite eco-friendly designer would have to be Stella McCartney. She makes a difference. She designs amazing products. She makes sustainable clothing and uses her celebrity status to spread awareness, which we think is awesome.

10. What does the future hold for Indecisive?

The future for Indecisive is promising. By the beginning of 2017, we want to establish ourselves in Port Kembla, NSW and bring manufacturing back to the local area. Being based around Wollongong we pride ourselves on doing our part for the community by providing jobs and opportunity to those who are willing to work for them.

Within the next 5 years we want to be a competitive label on the global scene. Keep an eye out for us at Mercedes Benz Fashion Week!

We are expanding our presence in boutiques across NSW, currently being stocked by Style Me Fashion Agency in Double Bay with the aim to expand our presence into boutiques in The Illawarra, The Northern Beaches and North Shore and other key locations around NSW.

The Indecisive brand is all about making a real difference in the fashion industry. Initially, the effect of this difference will be subtle; but as we grow as a brand our ethos will organically grow through the industry, allowing somewhat of a natural progression for all brands to adopt better, more ethically acceptable and sustainability focused practices.

For more information on Indecisive the Label and to shop visit the website here.

{Style Notes: I’m wearing a BalmainxHM jacket, Cotton On tee, Nina Valero bag and Siren shoes}

1 Comment

  • Norlin says:

    Great post Dee! I love learning about new labels that are on the market right now, especially the ones that are more eco-friendly. Going to check out their range stat!

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